This guidance report looks at the different types of campaigns and actions that can be used to generate more aware and supportive societies, ultimately helping to bring about a shift away from corporal punishment towards non-violent parenting. It takes as its starting point a short discussion of awareness-raising and campaigning in a changing world before taking a closer look at the cornerstones of generating social transformation and changing individual behaviours. The guidance report concludes with an overview of recommendations for actors who wish to raise awareness and campaign on the issue of corporal punishment in order to change attitudes and practice in support of non-violent childhoods.