To raise attention to the fact that it is possible to change policies, attitudes and behaviours, the Council of the Baltic Sea States organised a high-level conference on implementing the prohibition of corporal punishment. One president, several ministers, along with other high-level policy-makers and representatives from child ombudsmen´s offices, academia and international and national organizations and institutions joined to give their reflections and guidance. The conference was arranged as the final conference of the Non-violent childhoods project, co-funded by the European Union.